Moving production overseas
“We were manufacturing our western boots at the two factories in Tennessee,” Jim says. “But all our competitors in the western boot market had gone offshore. We eventually followed suit and moved production of our western brands overseas – while continuing to manufacture our military boots in the North Carolina and Tennessee factories.” Today, Laredo and Dingo brands are made in China and India, and Dan Post is made in Mexico.
With three solid brands now in its purview, the company adopted the name “Dan Post Boot Company” for its western boot subsidiary. Today, Dan Post footwear products are sold nationwide through major retail discount stores, regional specialty chain stores, western boot distributors, direct mail catalogs, and Internet retailers. “Venturing into the western boot market was the right decision,” Gary says. “We’re sure Dad would be pleased with how it’s all turned out.”